If you follow me on Instagram you will know that I recently attended the Dip Street Store launch in Braamfontein, Johannesburg.
Dip Street Store officially opened it's doors to the public on the 11th of October and I was lucky enough to attend the launch on the 10th of October together with my sister, Thozama Mputa.

All Photographs by Zovuyo Mputa

Graffitti at the parking lot

The view from the store

Keith Haring x Reebok Spring 2014 Collection

Bringing the world's best urban streetwear to Braamfontein, South Africa. MISHKA, Booger Kids, IMKING, Breezy Excursion, Casio, Feiyue, MCK all available under the same roof.*

Braamfontein is the new creative hub of South Africa and the best location for the new store which sells items for the man who creates trends for everyone else to follow.

As you walk into the store you are greeted by a clean and simple design which makes any shoppers experience easier. There is no clutter and everything you need is right in front of you.

In terms of merchandise the store is completely up to date with the latest trends and also introduces various items which will trend in the near future.

With Drake's latest album, Nothing Was The Same, playing in the background, guests enjoyed the company of bloggers, style makers and store management.
The guests of the launch were also some of the first in South Africa to try out GTV Vodka.

If you were not interested in small talk you could always go ahead and play xbox while being surrounded by various exhibitions. Snapbacks were suspended from the ceiling and so were Reebok sneakers including the Keith Haring Spring '14 collection.

I am not a snapback and sneaker guru so I can not tell you about every item on sale in the store. What I can tell you is that all the items on display fit in with the store's vision and that is to sell you what you want before you even know you want it.

It is also really nice seeing South African label, Galxboy's merchandise being sold at the store. The only way we can promote South African brands is if we set up stores that sell it and I am really glad Dip Street Store is selling local brands together with International ones.

The store might only sell menswear but that definitely won't stop me from buying there. I have bought and worn menswear before so I browsed for a shirt in the store.
With menswear dominating the street style scene, it is nice to know that men have a place to buy street orientated clothing in Johannesburg. Therefore no man should be seen in last year's trends and calling it vintage will not help your situation at all.

Read The Men's Street Style Blog Post


Unlike America and Europe, street style in South Africa is determined by ordinary citizens and not fashion editors, celebrities and personalities. With the store's perfect location, South African street style gods (and goddesses) will most probably be buying from this store, so why don't you?

Me!

GTV Vodka

Thozama Mputa

Monti Mosala and Dale from Swede & Crowe

All the smartphones came out to capture the launch. Follow Dip Street Store on Instagram

The store is a very nice space to be in which means it will be even easier to purchase your favourite items. The launch was lovely and it is nice to see young South Africans catering to the needs of other young South Africans.

For more photographs visit the blog's Facebook Page

All the best to the Dip Street Store team and thank you for the amazing night.
Be sure to visit the store the next time you are in Braamfontein.
Shop 3
33 de Korte Street
Braamfontein
Johannesburg

For More Information Visit The Dip Street Store Site
Facebook | Twitter | Blog | Instagram