The most influential make up artist of our time is about to release what will become the most wanted beauty product of 2015, Pat McGrath Gold Lab 001. If you are unsure about what I'm talking about read on because you are already behind.

Images from patmcgrath.com
Gold 001

We first learned about Pat McGrath's Gold 001 at her Makeover at Tuileries. Unsuspecting spectators which were made up of models and fashion personalities were given golden make overs. Cat eyes and metallic lips were the order of the day.

What makes Gold 001 different to any other makeup product is that you basically make this one yourself. The kit for $40.00 includes:

• Gold 001 Pigment
• Metal Spatula
• Second Life Container
• Mehron Mixing Liquid

Let's be honest, there is something personal and powerful about being involved in the process to make something you use/wear. I can tell you I wear the clothes I make myself with more pride than those from the store. With Gold 001 you can claim that you were part of the process, maybe not the first stages but definitely the most pivotal as you need to make sure you mix it correctly.

So how does it work?
Use a brush dampened with mixing liquid to optimize application of pigment. Experiment with the amount of liquid to create different effects, from an intense molten gleam to a sheer golden shimmer. Layer pigment over a primer for intense, long-lasting results.

Break and smash the pigment with spatula and store in second life container. Dig in and play fearlessly. - patmcgrath.com

Photographs for Vogue by Dmitry Kostyukov

So how can you get Gold 001 on your skin. Well, first get $40.00 at the current exchange rate that is R550.94. Next you need to visit the Pat McGrath website and sign up for waiting list. Only 1 000 units will be sold over 24 hours so chances are it's already sold out. But if you do have hope, on the 29th of October 2015 try get online and order it for yourself.

Those of us who are ordinary citizens will watch some women get their Gold 001 while others look for a replica. You may not be able to get your hands on the real Gold 001 but you cannot doubt that Pat McGrath is a makeup genius who set what will be the biggest 2015/16 make up trend.

#Gold001
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