On the 1st of February, Johannesburg opened it's doors to the first and only Sneaker LAB store in South Africa. Hosted by MKay Frash of Hunting For Kicks, the night allowed us to walk in, see the store and get a shoe shine as well.

Established in 2012, Sneaker LAB is an environmentally friendly biotech driven premium shoe care brand. Six years later and the first flagship store opens in Johannesburg. The store offers various options from a quick fix wash to what I would call a sneaker valet.

The night offered it's guests a cleaning service which also served as a lesson into how to clean your sneakers with the customised deluxe cleaning set. Cape Town illustrator PJ Offner did a custom jobs on the deluxe cleaning sets which were handed out to guests.


I am very skeptical about cleaning sneakers because one I don't know what to clean them with and two I am scared that I will alter the look of the sneaker. The staff are very well knowledgeable and do a very good job at teaching you how to clean your own sneaker depending on the fabric it is made from.


Besides a cleaning service and a look into the store, the night also had a sneaker raffle, the winner won a pair of Asics. A Hunting For Kicks episode was also filmed with SA DJ and producer Speedsta.

Speedsta and Mkay Frash

Myself and MK

Siseko Dunywa

Be sure to visit the store if you need a quick clean or a full valet. The address is 70 Juta Street Braamfontein. If you can't make your way through to Braamfontein be sure to buy the products online at sneakerlab.com.

All products are water-based, readily biodegradable and the package is also suitable for recycling.